- newspaper; Australian Independent Country
bits out to the
Music Centre Industry
(Lindsay Butler Studios - 336 Goonoo Goonoo Rd Tamworth)
and have a look at Australia's Country Music Daily Newspaper on
What is the Digital Music Centre?
The Digital Music Centre (DMC) is a repository and
distribution point for downloadable digital Australian country
How does music get into the DMC?
Albums are provided to the DMC by partner owners ie. the owners of
the recorded product (master); and the DMC digitally copies the
tracks into high quality mp3 files.
How do consumers buy the music?
A consumer can only get to the DMC via the web site of a
partner retailer. Although the sales are physically made within
the DMC, they are then credited back to the referring partner
retailer. The DMC does not make any sales to consumers on it's own
Who decides the retail price of the music?
The partner retailer decides at what price tracks will be sold to
consumers. The partner owners will provide a Suggested Selling
Price for the tracks on each album, then the partner retailer may
set their selling price as a percentage above or below the SSP, or
at a specific quoted price.
Who decides the wholesale price of the music?
The partner owner decides at what price tracks will be sold
to partner retailers. If a partner retailer is happy with the
resultant margin between the wholesale and retail price of the
tracks on an album, then it may be "stocked" by the partner
retailer. If the resultant margin is below the requirement of the
partner retailer, then an album's tracks will not be "stocked" by
the partner retailer.
Who promotes the music to the consumers?
The partner retailers promote the digital music to the
consumers. As sales of DMC distributed music can only be made by
partner retailers, then the more aggressively any partner retailer
promotes the music the more they will sell.
How do consumers pay for their purchases?
Consumers pay for their digital music purchases by credit
card via a secure payment gateway provided by the DMC. All
received funds go into a holding account at the DMC which is
cleared at the end of each month by distributing all funds to the
various partners, and to statutory authorities.
Print out and have the