- Dates and Venue
The two-day seminar program will be held Saturday January
8 and Sunday January 9 at the Tweed Heads Campus of
Southern Cross University (Brett St, Tweed Heads).
Who is the Program For?
The program offers an accredited University unit in Music
Business relevant to:
people working in the recording, publishing and promotion
sectors of the music industry.
self-managed artists wanting to develop their business skills.
students from other university courses* where this subject is
*Students wishing to obtain credit for the unit should obtain
- from their institution prior to
covers traditional and new ways of marketing live and
recorded music and the basic legal and business knowledge
required to manage a music act, label, concert promotion
business or other music business project.
- includes examination of standard music industry contracts
and the processes
- involved in independent releases.
- is designed as a self-contained seminar, and delivers the
lecture content of the
- unit Music Business (MUS00611) a
compulsory unit in the Bachelor of
- Contemporary Music
Degree at Southern Cross University.
- has no educational prerequisites.
- allows students to enroll in either the two-day seminar only,
or to complete the full
- University unit through further external
study (a comprehensive study guide and
- book of readings is
provided for the additional studies). In order to complete the
- university unit students will need around 100 hours of private
study (in addition
- to the summer seminar) and must submit three
assignments for assessment.
- Assignments include
the creation of Business and Promotional Plans for a new
- music business project which may include staging a tour,
releasing a CD or
- setting up a label, agency or other music
Alan Gordon has been
involved in a variety of
roles in the music industry
- including work as a
musician and in staging,
marketing and promotion.
He also has experience
in commercial fi lm and
television production, as
well as in radio and the
print media. He has applied
skills acquired through
his diverse professional
experiences to the benefit
of numerous solo and
- group acts to whom he has
provided artist management
- services over almost twenty years. Since 1993
Alan has focused on teaching and
- writing. He has developed
several popular short courses, developed and
music industry programs for TAFE, and lectured in music
business at Southern Cross University. He has also written a
number of widely-used
- educational resources - including the
book Music Industry Management and more
- than a dozen
Sally McPherson (LLB) is a music lawyer at McPherson
Solicitors, whose current
- and former clients include INXS,
Kylie Minogue, Eskimo Joe, Tina Arena, The Sleepy
Michael Chugg Entertainment, and others. In addition Sally is
hosting the first
- Independent Musicians Conference in Byron
Bay in March 2005; is a consultant to a local
- music industry
association; runs Jaynie Records, the label releasing Dirty
- teaches music business studies at Southern Cross
University and the School of Audio
- Engineering (SAE). Sally
was previously employed by Michael Brereton & Co Solicitors,
advising a host of celebrities, as well as the Mushroom Group
of Companies, MP3.com. Disney
- (music division), and theatre
productions such as Buddy the Musical, Sweet Charity, and
Jolson. Sally has also held the position of General Manager at
Michael Chugg Entertainment,
- Manager of Business Affairs for
the PolyGram Group of companies in Canada, assistant music
- publicist at Patti Mostyn Publicity, and assistant at Ralph Carr
Standard Early bird rate(payment by 10
- (Lunch, morning and afternoon tea included).
Complete university-accredited unit
(two-day seminar plus external study
Participants are responsible for their own accommodation.
There are numerous motels, caravan parks, guest houses etc located
close to the SCU Tweed campus. The program is offered in the peak
holiday period, so it is advisable to secure accommodation early.
Tweed and Coolangatta Tourism (1 800 674414) provide a free
- Program Outline
||Welcome by Dr Jon Fitzgerald
- 9:45 10:30
- Alan Gordon
- Overview of the Music Industry
- Provides a brief history of the industrys
development and an examination of current trends.
|10:45 11:30 Alan Gordon
- Doing Business
- Covers the business and compliance issues affecting
artists and related music businesses.
|11:30 12:30 Alan Gordon
||How music is Marketed 1
Describes the channels of distribution for live and recorded
music and outlines the process
from creation to point-of-sale.
|1:30 2:30 Sally McPherson
Delivers a practical explanation of copyright and its
application in the music industry.
|2:30 3:45 Sally McPherson
Describes how publishers acquire, administer and market songs
and compositions, and
covers the usual terms of songwriter agreements.
|4.00 - 5.30 Sally McPherson
Outlines traditional and new forms of recording contracts,
including master license forms
and inter-label agreements
|9:30 10.15 Sally
||Working with promoters.
Outlines the nature of the relationship between artists (and
their management) and
promoters. Describes the planning and development of music
|10:30 11:30 Sally McPherson
Outlines the form and terms of agreements to exploit the
artists name and image.
|11:30 12:30 Sally McPherson
||Business planning for
Covers business structures and planning, as well as building a
legal and financial team
|1:30 2:30 Alan Gordon
||How music is marketed 2
- Promotion and publicity
Outlines the variety of methods and media used to promote
music events and recorded
|2:30 3:15 Alan Gordon
||Media relations and airplay
Covers print, broadcast and online media, designing
promotional materials, and promoting
to radio for airplay.
|3:30 5.00 Alan Gordon
||Workshop Assess an act for
promotion and develop appropriate
Students view videos of selected contemporary music acts and
discuss these from a
School of Arts
Southern Cross University
Associate Professor Jon Fitzgerald
Contemporary Music Program Leader
Email: jfi email@example.com
About the SCU Bachelor of Contemporary Music Course
Southern Cross University has the most established
music program in Australia, with more than fi fteen years
experience in educating students to take part in the contemporary
popular music industry. The music program is housed in a modern,
purpose-designed building with a range of recording studios,
performance spaces, teaching and practice facilities, and the
Bachelor of Contemporary Music degree is a hands-on industrybased
course with a choice of specialisations in performance,
composition and music production. Students can also opt to take a
secondary music teaching pathway through a combined music/
education degree or study a double degree in music and law.
Postgraduate options are also available.
- For further information visit